I was born into a world that tried to define me before I had a chance to decide who I was.
Raised in a restrictive environment, I learned early on that I had two choices: conform or create.
I chose creation.
As soon as I could, I moved to the opposite side of the world
and designed my first business from the ground up...
every detail, every element, every moment infused with intention.
I saw possibilities where others saw limitations, and I built something extraordinary.
It was the first time I witnessed the power of my vision, but it wouldn’t be the last.
From Australia to Europe, from world-class brands to deeply personal creative endeavors,
I have spent my life turning ideas into reality.
I have designed businesses that have generated millions, built brands that have defined industries, and traveled the world uncovering the beauty in the details.
But my greatest creation? My own freedom.
I walked away from anything that sought to dim my light...
businesses, relationships, expectations, & old versions of myself.
I learned that true success is not just about what you build;
it’s about who you become in the process.
- Kendra Iden
Founder
Unpacked: A Story of Reinvention
My story is still unfolding so the above is a working title.
Part memoir, part manifesto, this book is a love letter to reinvention.
It weaves together travel, resilience, single motherhood, creativity, and the alchemy of turning pain into purpose. It’s about the art of designing a life ...again and again, across continents, kitchens, and blank pages.
It’s not just my story... it’s an invitation.
To create. To trust. To believe in what’s waiting for you on the other side of fear.
This book is the culmination of everything I’ve lived, lost, and learned—and the truth I now carry with me:
You can begin again, at any time.
And not just begin ...expand, evolve, become. This is a story for the dreamers, the seekers, the women reinventing themselves in quiet moments and bold leaps. It’s for anyone who’s ever asked, “Is this all there is?” ...and dared to find out. I wrote this for you.
Coming soon… I can’t wait to share it with you.
A book is more than just words on a page…
It’s a world, a journey, a becoming.
If you’re curious, inspired, or simply want to connect, I’d love to hear from you.
Your stories, reflections, and resonance mean the world to me.
Let’s keep the conversation going.
